You have probably noticed the advanced section when choosing the AI filters for your video. The advanced section can expanded by clicking on the dropdown arrow icon on the right.

Let's go through each of the options.

This one can be confusing because there are already AI filters that increase resolution like the 200% and 400% upscale filters.

The main difference is that the AI filters use smart AI algorithms to increase resolution, while this setting uses non-AI resizing algorithms found in almost every video editing program (bilinear, bicubic, etc.)

This option exists because sometimes you want to resize your video to a specific standardized video resolution. Let's say your uploaded video is 600x337 pixels in width and height.

You decide to use the 200% AI upscale filter which will increase the video resolution to 1200x674 pixels. You’re not satisfied with this because you need your video to be in the standard 720p format (1280x720 pixels).

Instead of manually resizing the video in the video editor and wasting time, you can simply select the 720p setting in the Resize to Specific resolution menu. This will automatically adjust the final resolution to 1280x720 pixels.

Film grain is that tiny buzzing pattern that gives movies the "film look". Here's an example from the Casablanca movie.

The grain is clearly visible on the shirt and on the face. Movies filmed with analog film cameras (older movies) usually have the most grain because grain comes from the film tape on which they were filmed.

In most cases, this setting should be either disabled or set to low or medium levels depending on what you (or your viewers) prefer. Film grain can get you the "film look" if that's what you are after.

Video codec (or codec for short) is a complex algorithm that balances video quality and file size (technically called the compression rate). For the same quality, a better video codec will produce a smaller video file size.

There are many codecs that exist today. The most popular one is surely the H264 codec. It’s used on most social media platforms like Youtube, TikTok, and Instagram, in your messaging applications when you exchange videos (WhatsApp, Telegram…), and in many more places.

If you’re unsure about the right codec to choose, always choose the H264 because it’s supported almost everywhere, and it will give you high video quality for a relatively small file size.

If you want to learn more about video codecs and containers, check out this video.

Encoding quality setting sets the level of video compression in the enhanced video. Each video codec gives you the option to choose the level of compression and this setting will change this level.

Without going into technical details, this setting controls the Quality / File size ratio. The higher the setting, the better the quality, but the file size will also increase.

In most cases, the High setting will be good enough as you won’t notice the quality dropoff (unless you’re a video editing expert), and it will give you a relatively small file size.

However, if you need your video to be the smallest possible in terms of file size, choose the Medium setting. In contrast, choose Lossless if you only care about the highest possible quality.

Professional video editors call video extensions video containers. Some of the popular containers you probably came across are:

The container is actually not very important if we talk about video quality. It’s often wrongly confused with the video codec. It’s important to know that video codecs must be matched with supported video containers. E.g. you can’t use wmw video container with the Apple Prores codec.

In summary, choose the most popular container that is widely supported by other video players and websites. In most cases, that would be .mp4, .webm or .mov , in that order.